Before we jump into our Cremo
We’re big fans of company slogans—you know, the little tagline that comes after a company name. Some are iconic (like Nike’s “Just Do It”), some make big promises (like Red Bull’s “Red Bull Gives You Wings”), and some are downright boastful (like BMW’s “The Ultimate Driving Machine”).
Cremo has a great company slogan, and it most definitely falls into the “downright boastful” category. It is: “Astonishingly Superior.”
Wow! Talk about a flex. Not only “superior,” but astonishingly superior. So superior you won’t believe it. Talk about a big promise! That’s a Whopper (ha).
So, let’s talk brass tacks. Cremo
Below, we’ll share what we like, what we think is so-so or lacking, and some random thoughts about whether “Cremo” sounds Italian or not.
It’s Got a Top-Shelf Ingredients
If you’ve read any of our other
The way they do that is through their ingredients, and Cremo is top-notch when it comes to ingredients. Each formulation is different, but here are the ingredients from three of our favorite Cremo Beard Oils, from their website:
Forest Blend: Helianthus Annuus (Sunflower Oil), Persea Gratissima (Avocado Oil), Simmondsia Chinensis Seed (Jojoba Oil), Cocos Nucifera (Coconut Oil), Argania Spinosa (Argan Oil), Juniperus Virginiana (Cedarwood Oil), Picea Glauca (Spruce Oil), Rosmarinus Officinalis (Rosemary Extract), Tocopherol (Vitamin E), and Eucalyptus Globulus Leaf Oil.
Mint Blend: Helianthus Annuus (Sunflower Oil), Persea Gratissima (Avocado Oil), Simmondsia Chinesis Seed (Jojoba Oil), Argania Spinosa (Argan Oil), Cocos Nucifera (Coconut Oil), Maleleuca Alternifolia (Tea Tree Leaf Oil), Mentha Piperita (Peppermint Oil), Rosmarinus Officinalis (Rosemary Extract), and Tocopherol (Vitamin E).
Distiller’s Blend: Helianthus Annuus (Sunflower Oil), Simmondsia Chinensis Seed (Jojoba Oil), Persea Gratissima (Avocado Oil), Argania Spinosa (Argan Oil), Cocos Nucifera (Coconut Oil), Fragrance, Rosmarinus Officials (Rosemary Extract), and Tocopherol (Vitamin E).
(NOTE: We didn’t include the unscented variety; we talk about that below).
There’s a lot there, but the three ingredients you see in all three are sunflower oil, avocado oil, jojoba oil, and Vitamin E. Here’s what they do:
Sunflower Oil: Provides haircare benefits for both hair and skin, as it is both high in linoleic acid (for skin) and oleic acids (to help moisturize skin);
Avocado Oil: Also a great “one-two” punch for skin and hair, due to its lethicin content, which coats and strengthens hair and captures moisture in the skin;
Vitamin E: A natural antioxidant, Vitamin E is used in grooming products far and wide, going back more than 50 years; and
Jojoba Oil: This is the real superstar, and we pretty much divide all beard oils into formulations that include jojoba oil, and those that don’t. Jojoba oil is very similar to the oil that is found naturally in your skin, making it a fantastic moisturizer. It’s the real mover and shaker of Cremo Beard Oils, and it’s one of the ingredients we hope to see in a
Pro: This Gets Out Vote as “Best Bang for Your Buck
Because the formulation includes those ingredients—and because it includes jojoba in particular—we crown Cremo as the “best bang for your buck”
Really—that’s fantastic. If you use a lot of
Pro: Cremo Makes a Line of Colognes
This sounds like an odd “Pro,” but it’s actually important to a lot of guys. We get a surprising amount of email from guys who don’t want to overdo it on scent—mainly, these are guys who want to smell good, but who don’t want to smell too strongly—and most importantly, who don’t want a mish-mash of different scents.
When you think of all the grooming products you use on your way out the door—a soap in the shower, a shaving cream to get the whiskers below your neckline, a
So it can be nice to pick a brand and go with it. If that’s your gig, Cremo’s got soaps/body bars, beard/shaving products, face treatments, and colognes. The cologne is the real catch, because it’s actually a scent, and if you’re striving for “scent solidarity,” if you will, you can pair it with one of the beard oils.
So, we think it’s a great thing that Cremo has a whole range of products. And, sadly, it leads us to the first “Con” in our Cremo
Con: Cremo Makes Their
Beard Oil in Only A Few Scents!
This is a big disappointment, and kind of a surprise, to be honest. Cremo offers (at current) four
This is not a complain about those scents. Those are among the essentials that most beard oils makers include, and they represent a nice mix of earthy/woodsy (Forest Blend), perky/bright (mint), and comforting/enticing (bourbon). It’s that we’d like to see more scents.
Cremo has a long product line—everything from beard oils to beard washes to body washes to face masks—and we were hoping that they’d go deeper with the scent line.
By the way, “Cremo” sounds like an old Italian company—something like Proraso—but it’s actually two dudes named Kyle and Mike. That’s not a knock—Cremo is a tremendous company with a lot of great products and it’s actually really hard to make a popular, accessible
Anyway. If you’re looking for a big wide line of creative scents to jump into, there are two
Again, this isn’t a knock on the scents that Cremo does offer—we like them a lot. We just wish they offered more.
One Quick Note About the Ingredient List and the Unscented Version…
This isn’t a pro or a con, and this is true of every
Also, it’s worth nothing, that we took a closer look at the “Unscented” version (on the Cremo website, here and the “Unscented” formulation actually has a pretty long ingredient list, including:
Helianthus Annuus (Sunflower) Oil, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Oil, Cocos Nucifera (Coconut) Oil, Rosmarinus Officinalis (Rosemary) Extract, and Tocopherol (Vitamin E).
We know a lot of guys who look for an unscented option because they want the skin care/hair care benefits of a
If you’re looking for an unscented version with very few ingredients, we suggest Ranger Grooming Company Beard Oil (affiliate link). It contains only two ingredients—Golden Jojoba Oil and Moroccan Argan Oil, both organic—and all you need to know is whether you’re OK with those two ingredients, rather than the entire list of ingredients in Cremo Unscented
Please understand—we’re not saying that Ranger
Alright, with that out of the way…
Cremo: Is It Astonishingly Superior?
It’s very, very good, and as we mentioned earlier—if we were to award a “Best Bang for Your Buck” category, Cremo
OK! There you have it. That’s it from us. Thanks for reading, and we wish you all the best—be good, have fun, and happy beard!
Michael Morris is the head writer here at Rough and Tumble Gentleman. He's got a ducktail beard and loves Brazilian jiu-jitsu. He's married to the woman of his dreams and lives in Brooklyn, NY.